A man named Elvis Francois was doing repairs on his boat when he got swept out to sea. He survived on nothing but ketchup for 24 days, until he was rescued by a container ship.
Now, Heinz wants to gift him a new boat. Yeah. He's gonna love that. Boats and ketchup are probably his favorite things now.
This is very reminiscent of the scene in Castaway when they celebrate Tom Hank's character being rescued with seafood.
"I bet he'd LOVE a boat from a ketchup company! He wants to be reminded of that trauma as often as possible!"