After 2020 and 2021, we really shouldn't be that surprised that 2022 is off to a weird start. Cinnabon is teaming up with the Bachelor for a "Fantasy Sweet" bundle. The only thing we like more than a pun is sugar in bread form.
You can get the actual details on the bundle here, but I assume it entails ordering 20 cinnabons, licking the icing off 19 of them, then throwing them away one at a time, and then saying you're gonna actually eat the last one, but really you throw it away 4 months later when the cameras are gone.