Usually when a celebrity starts selling their own products, it's met with a healthy dose of skepticism and, oftentimes, an enormous eyeroll. However, if we know anything about Seth Rogen, it's that the man knows his weed. So today when he announced he was launching his own cannabis business in the US, I was genuinely pumped. According to the actor, he's been working on this venture for an entire decade (the company itself has been established in Canada for awhile, but he's bringing it to California next week), and now, HousePlant is coming to fruition. Rogen explains in the above video all the strains sold by the company have been "hand-smoked" by him personally.
Maybe that means it'll give us a little bit of the creativity he boasts.