There's a website called iSeeCars which has done the research and determined which car colors depreciate the fastest.
They compared the prices of more than 6 million cars between 2017 and 2020 and determined which colors effect the value of your car.
As it turns out, a vehicle's color can have substantial impact on the how quickly a car loses it's value. Some of these results are surprising.
Here's the list of colors that hold their value the most to the worst.
Vehicle Depreciation by Car Color - iSeeCars
Rank
Color
Avg Price New
Avg Price Used
3-year % Depreciation
Compared to Overall
1
Yellow
$37,742
$30,027
20.4%
0.54x
2
Beige
$28,487
$22,004
22.8%
0.61x
3
Orange
$30,714
$22,400
27.1%
0.72x
4
Green
$35,012
$24,052
31.3%
0.83x
5
Gray
$35,096
$22,331
36.4%
0.97x
6
Red
$35,295
$22,255
36.9%
0.98x
7
Blue
$35,061
$22,100
37.0%
0.98x
8
Silver
$35,026
$21,847
37.6%
1.00x
Overall Average
$37,144
$23,187
37.6%
9
White
$39,167
$24,279
38.0%
1.01x
10
Black
$39,447
$24,309
38.4%
1.02x
11
Purple
$36,159
$21,263
41.2%
1.1x
12
Brown
$42,369
$24,517
42.1%
1.12x
13
Gold
$39,868
$21,693
45.6%
1.21x
Pretty crazy, huh. Yellow cars hold their value the best. If you're driving in a gold beast... sorry about that.
Black and White cars seem to be in the middle with little impact.
Pretty interesting though.
-Walt